The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Graduan MBA pemasaran antarabangsa EU dicari oleh syarikat berprofil tinggi dan agensi global untuk pengetahuan dan pengalaman antarabangsa mereka. Sepanjang program ini, pelajar didedahkan kepada kurikulum praktikal yang merangkumi pengurusan saluran pengedaran, komunikasi bersepadu dan tingkah laku pengguna.